Objective

Encapsulate the company vision into a working mobile app through strategic design sprints based around the company objective “Help people save money on their monthly bills and deliver financial mindfulness”. In turn, Squeeze quickly became a financial app that enabled customers to safely share bank information while we provided contextual spending dashboards and financial predictability based on data.

Key Responsibilities.

• Having a deep understanding of banking-level security protocol which then was translated and integrated into the design framework of the app.

• I worked heavily in crafting visual financial dashboards that would aggerate spending habits into grouped categories to provide a high-level understanding of spending at a glance.

• We created predictive financial analysis to provide customers insight on upcoming bills and potential earnings each month.

• I worked closely with front-end devs to craft a beautiful website experience that clearly voiced the objective of Squeeze while instilling trust and a sense of engaging playfulness.

• We conducted market research to understand our existing audience as well as discover ways we needed to reenvision the brand and outreach to better align the company with a wider audience.